I consult to identify ongoing narratives, stuff that matters to you and your audience. With a gaze fixed on where you want to get (in the gutter, gazing at the stars, as it were), I start where you are, and speak to who’s paying.
Video is the water any modern business needs to swim in to: engage, clarify and articulate the value you offer people.
This value isn’t about the effectiveness of your widget, gizmo or you. It isn’t about you. It’s about who you get to be, for them.